Responsive Web Design (RWD) is a website development approach that enables the user to create a highly readable website and great interaction appearance across a wide range of devices. RWD is all about the use of CSS and HTML to resize or change the orientation of content to make its look and feel good on any screen, like desktop, tablet and smartphones..
When accessed through smaller screens like that of smart phones, some parts of the page are cut off, forcing the viewers to scroll. This can be tiresome and annoying, especially to the viewers with very little time to spare. The solution to this setback is by designing a website that can be conveniently viewed on smaller screens as it is in wide screen monitors.
In traditional marketing, for significant impact, businesses would launch advertising campaigns that will reach the maximum number of people. The principle stays true to the internet marketing. Building a website is basically aimed at making an online presence. As more people are accessing the net using a variety of gadgets, it is only sensible that you adjust to the trend of internet usage.
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